Reliance Jio has stepped into the personal tracking market with two new devices, the JioFind and the JioFind Pro, marking another move by the telecom giant to tie customers deeper into its ecosystem. The products, priced at ₹1,499 and ₹2,499 respectively, are meant to bring GPS tracking technology into the reach of everyday users in India, a space that has largely been underserved or overpriced until now.
The JioFind is a small, portable tracker aimed at ordinary use, slipping into a child’s school bag, a travel backpack, or a piece of luggage. It runs on an 1,100 mAh battery that Jio claims lasts for about four days on a single charge. The JioFind Pro is a different machine altogether. With a 10,000 mAh battery, it can reportedly run for three to four weeks without charging, and it comes with a magnetic mount, clearly designed with vehicles and larger consignments in mind. Both devices use a preloaded Jio SIM card and run exclusively on the Jio network.
The trackers are paired with the JioThings mobile app, where users can see real-time location updates in roughly 15-second intervals. The app also allows geofencing, sending alerts if a device moves outside a set boundary, along with overspeed notifications and even remote audio monitoring of the device’s surroundings. For many families and small businesses, those features could mean a level of oversight that previously required far more expensive imported products.
As with most things Jio, there is a catch. The first year of service is free, but after that users will have to pay ₹599 annually to keep the trackers connected. That pricing undercuts many competitors but locks customers into Jio’s network, with no option to switch to Airtel, Vodafone, or any other carrier.
The strategy echoes Jio’s original disruption of the telecom market in 2016: push aggressively on pricing, build market share quickly, and cement the customer relationship through ecosystem control. If the company succeeds again, JioFind could become a default choice for Indian households looking to track valuables, children, or vehicles.
For now, the devices seem less about profit and more about reach. At these price points, Reliance is betting that millions of Indians will adopt a technology that has, until now, been seen as niche. Whether JioFind and JioFind Pro become everyday tools, or just another inexpensive experiment from India’s most ambitious telecom player, will depend on how quickly consumers embrace the idea of constant, low-cost tracking.
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